Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Rainer Michaeli

ICI-26 Psychology of Intelligence Analysis

Event Details

Time: March 18, 2010 from 9am to 6pm
Location: Euston House
Street: 24 Eversholt Street
City/Town: London
Website or Map: http://www.institute-for-comp…
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Dec. 8, 2009

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Event Description

Techniques to avoid mistakes with information collection, -analysis, -reporting and decision making

Information for CI analysis comes from multiple sources that have different references and come in many forms of media, closeness, and familiarity to the analyst. Credibility, time sequence, and relevance of the information is difficult to determine directly and changes constantly during the course of the research. Furthermore, conflicting information as well as misinformation is part of the everyday work of a CI analyst. To be able to generate high quality results, despite these potential cognitive perception mistakes and biases, the CI analyst has to be able to reliably use preventive tools and techniques for avoiding mistakes.

If the CI analyst doesn’t arrange for precautionary measures, an opportunistic information analysis will result.

In this workshop, pragmatic strategies to prevent typical Intelligence analysis mistakes will be described and tested with numerous examples by the attendees in the exercises.

Workshop foci

Perceptional mistakes with information processing and analysis

* Expectation versus wishful thinking
* Dominance of mindsets
* Dynamics of information perception
* Preconception

Cognitive biases with data analysis

* Mistakes with the assessment of evidence
* Mistakes with the perception of cause and ef­fect
* Mistakes with the estimation of probabilities
* Blind spots

Mistakes with Intelligence reporting

* Deliberate and unconscious manipulation of results
* Basic principles of reporting

Typical decision making mistakes

* Why even intelligent people can make blatant and wrong decisions
* Lessons learned from completed CI projects (feedback and perfor­mance measurement)
* Deliberate and unconscious manipulation of results
* Basic principles of reporting

Methods to avoid typical Intelligence mistakes

* Analysis of competing hypotheses (ACH)
* Mental tool kits
* Check lists

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Attending (1)

Rainer Michaeli

Latest Activity

Roman V. Romachev added 2 discussions
16 minutes ago
Thanks Arik, very much appreciated indeed. I'll take a listen
15 hours ago
Digimind has several job openings in the CI field and on the vendor side (sales, marketing). More information may be found at http://www.digimind.com/cat/news/jobs For more details contact me.
yesterday
Nicolas Belhassen and Walter Zabaglio joined Competitive Intelligence
yesterday
Hüda Tuzlu and Annette Siegl are now friends
yesterday
yesterday
Inteligencia competitiva para los hablamos español o portugués. Inteligência competitiva para os que falamos português ou espanhol
yesterday
on Wednesday
Walter, I can answer this one. Ok, first "big data" players usually means HP, Oracle, SAP, IBM. These firms are extraordinarily good at handling structured data (ie numbers) in relational databases, but they don't deal well with unstructured data,…
on Tuesday
Oh, they are doing CI, lots of it, but they call it other things, like Data mining e.g. They solve many of the same problems but from an engineering perspective Klaus
on Tuesday
Walter Zabaglio added a discussion
I've been turning this one over and can't find a satisfactory explanation. Why don't we see more 'big data' players doing CI consulting.  It seems to me that companies like Google, with absurdly comprehensive environmental data, doing more to move…
on Tuesday
Walter Zabaglio and Arik Johnson are now friends
on Tuesday
Arik Johnson Today is the last day to sign up for Wisconsin's Do-Not-Call list http://ping.fm/Styxi
on Tuesday
Tak Takasu and Nate Marlar are now friends
on Tuesday
on Monday
Hey Eric, Very nice, I really like your critical dissection of the author's convoluted and ultimately flawed, thought process which you laid out very articulately. Precisely right, what exactly is the difference here? The issue of direct vs indirec…
on Monday
An event by Andrew Beurschgens was featured
September 16, 2010 from 6pm to 9pm
A Case Study focused on “Smart Grid” Development in China ‘The Battle for China’s Smart Grid’ was a public strategy game run on both sides of the Atlantic by Fuld & Company. It was fascinating to observe European and US perspectives on the Chinese…
on Monday
An event by Rainer Michaeli was featured
ICI-1 - Competitive Intelligence Basics Workshop at Best Western Brandywine Valley Inn
September 9, 2010 at 9am to September 10, 2010 at 6pm
Achieving competitive advantage through systematic competitor and market analysis In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anti…
on Monday
Bill, I'm having trouble imagining you being pilloried for posting jobs during a global recession. I hope we have lots of trouble of this sort coming!
on Monday
So, to take this author's point: Gathering, analyzing and disseminating information sponsored by a major media source financed directly by a combination of pharma, oil, and automotive companies: ethically honorable. Gathering, analyzing and dissem…
on Monday

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