Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Time: March 4, 2011 from 9am to 6pm
Location: Velada Madrid Hotel
Street: C/ Alcalá, 476
City/Town: 28027 Madrid (Spain)
Website or Map: http://www.veladahoteles.com/…
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Aug 19
Information Warfare is used to describe strategic communication whereby information is understood as a means for changing opinions on a subject and then effecting changes in behavior.
While the concept of public relations is based on coordinated, two-way communication models, the simple aim of an information warfare campaign is to successfully develop ideas and opinions on topics and companies. For the information professional, this involves identifying and analyzing information and generating valuable intelligence in order to discredit competitors through targeted CI actions in the scope of information operations. Opinions that are "formed“ by competitors, influence customers, suppliers and industry experts. Your company can derive either advantage or disadvantage from these circumstances. Your company’s communication strategy should therefore be critically reviewed from the perspective of information warfare.
The workshop highlights strategies and models for an intelligence professional’s typical information warfare tasks. Finally the ethical aspects of information warfare are discussed.
Workshop foci
- Basics
- Communication Models and Strategies
- Information warfare tactics
- Game plan for ”strategy development and information warfare”
More Information
© 2010 Created by Arik Johnson.
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