Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Sheila Wright
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- Leicester Business School, De Montfort University
- United Kingdom
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Sheila Wright's Groups
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The Intelligence Collabo…
166 members
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CI-UK/IR
34 members
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Academics
70 members
Sheila Wright
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A collective of professionals and passionate amateurs around the globe who analyze a world in transition and help guide leaders in their most critical decisions.
A group for people based in the UK (& Ireland) with an interest in competitive & marketing intelligence.
Vivek, I think yoou have just reinforced the point I was making and have done it much better than I. If you think that Mossad/CIA/MI6/KGB etc has any legitimate connection with CI in the commercial context of doing day to day business then I really…
Sorry Eric and Vivek. To my mind, references to CIA/RAW/KGB/MI6/BND or any other similar type of organisation is exactly the sort of thing we do not need when talking about CI in a commercial context. How is that going to make business leaders think…
Hi there,
There are a lot of academic articles and heaps of consultant reports on what works and what to avoid. Most go well beyond structure which are the measures you are proposing above but focus more on attitude and use of CI. A good place to st…
I have been incorporating strategy maps into my CI teaching and work with organisations since 2004. I proposed a Workshop for the 2005 SCIP Chicago Conference titled "Using Strategy Maps to Drive the CI Effort" but it was turned down. I was told tha…
Vivek - you are spot on. There is no point in doing any environmental, or any other sort of scanning, if you cannot translate that into scenarios. Scanning without analysis is observation - nothing more, nothing less. It is as useful as going to the…
Profile Information
- About Me:
- Sheila Wright, MBA (Warwick), Dip Man Ch.MCIM, FCIM
Reader: Competitive Intelligence & Marketing Strategy
Director: Competitive Intelligence - Marketing Interface Teaching & Research Initiative (CIMITRI)
Leicester Business School, De Montfort University
Leicester, UK, LE1 9BH
Phone: +44 (0) 116 207 8205 (direct office)
E-mail: sheila.wright@dmu.ac.uk
More career and expertise information on the web link below
Comment Wall (1 comment)
- At 7:17am on October 3, 2009,
Andrew Beurschgens said… - You coming into the Intelligence Collaborative, Sheila...it is coming across as a new wave of fresh ideas to analysing all source information to drive market based decisions for organisations from so what to what's next....
Latest Activity
Thanks Arik, very much appreciated indeed. I'll take a listen
Digimind has several job openings in the CI field and on the vendor side (sales, marketing).
More information may be found at http://www.digimind.com/cat/news/jobs
For more details contact me.
Inteligencia competitiva para los hablamos español o portugués.
Inteligência competitiva para os que falamos português ou espanhol
Walter,
I can answer this one. Ok, first "big data" players usually means HP, Oracle, SAP, IBM. These firms are extraordinarily good at handling structured data (ie numbers) in relational databases, but they don't deal well with unstructured data,…
Oh, they are doing CI, lots of it, but they call it other things, like Data mining e.g. They solve many of the same problems but from an engineering perspective
Klaus
I've been turning this one over and can't find a satisfactory explanation.
Why don't we see more 'big data' players doing CI consulting. It seems to me that companies like Google, with absurdly comprehensive environmental data, doing more to move…
Hey Eric,
Very nice, I really like your critical dissection of the author's convoluted and ultimately flawed, thought process which you laid out very articulately. Precisely right, what exactly is the difference here? The issue of direct vs indirec…
Strategic Gaming and the Influence of Cultures at The George Inn Pub
September 16, 2010 from 6pm to 9pm
A Case Study focused on “Smart Grid” Development in China
‘The Battle for China’s Smart Grid’ was a public strategy game run on both sides of the Atlantic by Fuld & Company. It was fascinating to observe European and US perspectives on the Chinese…
ICI-1 - Competitive Intelligence Basics Workshop at Best Western Brandywine Valley Inn
September 9, 2010 at 9am to September 10, 2010 at 6pm
Achieving competitive advantage through systematic competitor and market analysis
In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anti…
Bill, I'm having trouble imagining you being pilloried for posting jobs during a global recession. I hope we have lots of trouble of this sort coming!
So, to take this author's point:
Gathering, analyzing and disseminating information sponsored by a major media source financed directly by a combination of pharma, oil, and automotive companies: ethically honorable.
Gathering, analyzing and dissem…
© 2010 Created by Arik Johnson.
