Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Seena Sharp
- Female
- Los Angeles, CA
- United States
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Seena Sharp's Groups
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CI-UK/IR
34 members
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The Intelligence Collabo…
166 members
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Intelligence 2.0
98 members
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Women in CI
55 members
Seena Sharp's Page
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Latest Activity
Many CI requests may fall into the category of reactive, but that should not be a detriment to providing the far greater value of proactive / future-focused info and insights. Whether working within a company or for a client, it's our job as the exp…
Crowdsourcing sounds very appealing initially and does have value - in select situations. It has the ability to aggregate a wide array of diverse thinking, as discussed in the book, The Wisdom of Crowds. Similar to the value of focus groups, it may…
20100423 Intelligence Collaborative Teleconference at Online & Teleconference
April 23, 2010 from 9:30am to 10:30am
This week's Intel Collab telecon is a follow up to the CI Wiki discussion of two weeks ago at our regular Friday morning 10:30 AM eastern time slot (listed as 9:30 here because the Ning site home time is U.S. central).
Most of the volunteer task fo…
Richard, you continue to provide the information we need to know and need to re-examine on a somewhat regular basis. Reviewing this clearly details what's changed / not changed - the very essence of CI. Thanks for this update.
Good question, Eric. That's where the value of good CI really shows its advantage. Few companies are aware of today, so with CI they can stay on top of changes as they are occurring or in their early stages, when the opportunities are greatest.
In…
The answer is far less difficult than may be imagined. Good CI reveals the reality of today, of which most businesspeople are unaware. What they know is really dated, so when the present is described, it often appears to be the future. Bottom line:…
Thanks, Andrew. Really appreciate your review and letting people know it's worthwhile. I'm thrilled with the reception from my peers and the insights from those who don't do CI. It's already received 20 5-star reviews on Amazon and each comment disc…
A group for people based in the UK (& Ireland) with an interest in competitive & marketing intelligence.
I am enjoying the book, still working through it with all my other reading, but I like the practicality of it. Practitioners of the art need more than academic treaties on the subject. And thanks for making it a Kindle selection--when you travel aro…
Hi, it will be very interesting, but do you have it in french???
Hi Claudio,
I have an entire chapter (#12), What's In It For Me? which details 15 benefits of CI. It provides the language for quickly identifying and detailing the benefits to those who are unfamiliar with or don't understand CI.
Seena - I ordered it on Amazon. I'll do a review there and here once I get it. Have fun obsessing about your Amazon number getting smaller - I know it provided me hours of fantastic OCD entertainment.
If this book is half as witty and insightful as…
I'll buy soon your book, I'm very intested in determining the new several benefits of competitive intelligence process and function
Beaten to it, but have a copy and shall be drafting why I think other practitioners should be picking it up, thinking about what they are currently doing and doing something different. Namley actioning the content. Brilliant just brilliant. In the s…
Your words, Seena, "This book is [...] for [...] who think CI is something like [...] business intelligence, neither of which are true" haven't discouraged me from looking inside your book ( http://tinyurl.com/sharp-book ). ;-) But, joking apart, wo…
Hi Seena - great work - just got my copy a couple of days ago and, after a quick skim, I'm looking forward to digging in for a full review over during Christmas break!
Hear ye! Hear ye! I am proud to announce the publication of my new book, Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World (Wiley).
This book is an essential manual for the busines…
Profile Information
- About Me:
- Seena Sharp is a pioneer in Competitive Intelligence, founding Sharp Market Intelligence in 1979, following a successful corporate career in New York City, during which time she earned her masters degree in mathematics from New York University.
Sharp Market Intelligence specializes in market intelligence - market drivers, unknown customers, alternative uses, emerging competitors, openness of the industry to a new vendor, different distribution channels, trends and market shifts, as well as traditional industry analysis and competitor profiles.
John Wiley invited Seena to write the book on CI, Competitive Intelligence Advantage, which was recently published and already has dozens of five-star reviews on Amazon. The book makes a compelling case for the immediate and powerful advantage of CI for strategic and marketing decisions.
Sharp Synthesis is a service that organizes and analyzes a company's internal data and information when they don't have time or expertise. Finally, Seena Sharp is a frequent speaker (US and Europe) and writer on CI, as well as using CI for early warning.
The company publishes the popular SharpInsights, frequently quoted brief eblurbs on the changing marketplace - globally.
- Website:
- http://www.sharpmarket.com
- My Interest in Competitive Intelligence is:
- Learning new, more, improved thinking and approaches.
Seena Sharp's Blog
New Book Announcement
Hear ye! Hear ye! I am proud to announce the publication of my new book, Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World (Wiley).
This book is an essential manual for the business community, and specifically for executives and management who are unfamiliar with CI or who think CI is something like market research or business intelligence, neither of which are true.
The book provides a clear discourse into the power of CI and… Continue
This book is an essential manual for the business community, and specifically for executives and management who are unfamiliar with CI or who think CI is something like market research or business intelligence, neither of which are true.
The book provides a clear discourse into the power of CI and… Continue
Posted on December 13, 2009 at 3:53pm — 8 Comments
Comment Wall (3 comments)
- At 1:09pm on June 12, 2008,
Scott Yaw said… - sorry, out of office today
- At 7:39am on June 12, 2008,
Scott Yaw said…
- Seena, I would like to keep you in mind as part of our network of CI specialists. Your areas of expertise seem like a good fit with our consumer product client needs.
S.Y.
- At 4:17pm on May 16, 2008,
Arik Johnson said…
- Looks like it worked Seena - great to see you here!
Latest Activity
Thanks Arik, very much appreciated indeed. I'll take a listen
Digimind has several job openings in the CI field and on the vendor side (sales, marketing).
More information may be found at http://www.digimind.com/cat/news/jobs
For more details contact me.
Inteligencia competitiva para los hablamos español o portugués.
Inteligência competitiva para os que falamos português ou espanhol
Walter,
I can answer this one. Ok, first "big data" players usually means HP, Oracle, SAP, IBM. These firms are extraordinarily good at handling structured data (ie numbers) in relational databases, but they don't deal well with unstructured data,…
Oh, they are doing CI, lots of it, but they call it other things, like Data mining e.g. They solve many of the same problems but from an engineering perspective
Klaus
I've been turning this one over and can't find a satisfactory explanation.
Why don't we see more 'big data' players doing CI consulting. It seems to me that companies like Google, with absurdly comprehensive environmental data, doing more to move…
Hey Eric,
Very nice, I really like your critical dissection of the author's convoluted and ultimately flawed, thought process which you laid out very articulately. Precisely right, what exactly is the difference here? The issue of direct vs indirec…
Strategic Gaming and the Influence of Cultures at The George Inn Pub
September 16, 2010 from 6pm to 9pm
A Case Study focused on “Smart Grid” Development in China
‘The Battle for China’s Smart Grid’ was a public strategy game run on both sides of the Atlantic by Fuld & Company. It was fascinating to observe European and US perspectives on the Chinese…
ICI-1 - Competitive Intelligence Basics Workshop at Best Western Brandywine Valley Inn
September 9, 2010 at 9am to September 10, 2010 at 6pm
Achieving competitive advantage through systematic competitor and market analysis
In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anti…
Bill, I'm having trouble imagining you being pilloried for posting jobs during a global recession. I hope we have lots of trouble of this sort coming!
So, to take this author's point:
Gathering, analyzing and disseminating information sponsored by a major media source financed directly by a combination of pharma, oil, and automotive companies: ethically honorable.
Gathering, analyzing and dissem…
© 2010 Created by Arik Johnson.
