Having been served with a Bank with different designations for about 25 years left the bank in 2002, then joined Private Investigation Industry in 2005. Working on various responsible posts and now designated as Company Secretary/Director Operations in The Sharp Investigations (Pvt) Limited, Pakistan since February-2007.
It's official. You're going to start your own business. You know what you plan to sell and who your customers or clients will be. But how will you decide what your marketing materials should look like or even what you'll charge for your products or services? You need to become an amateur sleuth and gather competitive intelligence to create an on-target marketing program and tailor your services or products to position against the competition.
It's important to complete a competitive analysis during the start-up phase of your new business, about the time you're putting together your marketing plan. In fact, if you get underway without performing a competitive analysis, you run the risk of creating marketing tools and product or service offerings that are way off the mark. This can cost you valuable time and money during the critical early months. You should also plan to gather competitive intelligence as your business grows, in order to stay competitive.
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Digimind has several job openings in the CI field and on the vendor side (sales, marketing).
More information may be found at http://www.digimind.com/cat/news/jobs
For more details contact me.
Walter,
I can answer this one. Ok, first "big data" players usually means HP, Oracle, SAP, IBM. These firms are extraordinarily good at handling structured data (ie numbers) in relational databases, but they don't deal well with unstructured data,…
Oh, they are doing CI, lots of it, but they call it other things, like Data mining e.g. They solve many of the same problems but from an engineering perspective
Klaus
I've been turning this one over and can't find a satisfactory explanation.
Why don't we see more 'big data' players doing CI consulting. It seems to me that companies like Google, with absurdly comprehensive environmental data, doing more to move…
Hey Eric,
Very nice, I really like your critical dissection of the author's convoluted and ultimately flawed, thought process which you laid out very articulately. Precisely right, what exactly is the difference here? The issue of direct vs indirec…
A Case Study focused on “Smart Grid” Development in China
‘The Battle for China’s Smart Grid’ was a public strategy game run on both sides of the Atlantic by Fuld & Company. It was fascinating to observe European and US perspectives on the Chinese…
September 9, 2010 at 9am to September 10, 2010 at 6pm
Achieving competitive advantage through systematic competitor and market analysis
In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anti…
So, to take this author's point:
Gathering, analyzing and disseminating information sponsored by a major media source financed directly by a combination of pharma, oil, and automotive companies: ethically honorable.
Gathering, analyzing and dissem…
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