Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Jeremy Benjacob-Fuller
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"We don't look at our competitors."
Replied Nov. 4, 2009
"We don't look at our competitors."
16 Replies
Started this discussion. Last reply by monica nixon Jan 12.
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Interesting read. Thanks for the post Arik.
I really must support Seena on this point. There is a great deal of confusion about the difference between competitive and competitor intelligence. In my glossary, I define competitive intelligence as follows: Competitive intelligence is a systemati…
With all due respect Seena, I have to take serious issue with your point of view (POV) as a successful Senior Strategic Intelligence analyst and Director of CI in the high tech arena (Fortune 10/Global 150). From the tone of your response, I would t…
Shouldn't CI ideally be used to help your company (or client company) understand how the competitor is going to react or drive customer behavior? Presumeably, both you and your competitors are doing market research with consumers to understand their…
I'm delighted to finally hear the conversation moving away from competitors. The marketplace and customers are FAR more important than competitors in identifying opportunities, market changes, customer's concerns and complaints and new ideas. Compet…
As far as I know all companies always use 5 Force Analysis.
Now it depends on how effective is the OODA loop
Hi Jeremy,
Last week at SCIP Amsterdam, the CI Manager of CISCO said that they were also not that much looking at the competition, but rather focusing on understanding customers. This seems to be the behaviour of market leaders who prefer creating m…
I have found that there are two general attitudes behind all the reasons why a company would not look at its competitors -- arrogance and ignorance. Arrogance: we're the market leader, and as long as we keep serving our customers well, there's no re…
I'm going to play devils advocate here.
It's possible that this company has its feet firmly on the ground - and is actually thinking more than many of us do.
As CI professionals we focus on competitors - perhaps to too great an extent if we ignore…
Thank you all for the very interesting replies. I tend to think any company not doing CI is playing to lose, but some of the feedback offered suggests scenarios whereby doing CI might be pretty low on the list of priorities - especially if budgets a…
Jeremy,
Great post with some insightful responses. Having worked in the insurance industry (always understaffed), CI teams become so involved in CI projects that they forget the other CI functions and some of monitoring and digging for warnings and…
In my industry, if you don't at least monitor your competitors, you can't get an idea of what they might do to win the next contract and how you can beat them at their game. With an industry that is so hard to differentiate between companies, govern…
Steve if the company is worth its salt in business, the very basic thing they would do is 5 Force Analysis.
5 Force Analysis is a Industry Analysis tool.
1. Competitors
2. Customers
3. New Entrants
4. Subsitutes
5. Competitive Rivalry in the Marke…
Profile Information
- About Me:
- Master of obtaining Competitor Organizational Charts and Headcounts
- Website:
- http://www.rwstearns.com
- My Interest in Competitive Intelligence is:
- growing more and more as time goes by.
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Thanks Arik, very much appreciated indeed. I'll take a listen
Digimind has several job openings in the CI field and on the vendor side (sales, marketing).
More information may be found at http://www.digimind.com/cat/news/jobs
For more details contact me.
Inteligencia competitiva para los hablamos español o portugués.
Inteligência competitiva para os que falamos português ou espanhol
Walter,
I can answer this one. Ok, first "big data" players usually means HP, Oracle, SAP, IBM. These firms are extraordinarily good at handling structured data (ie numbers) in relational databases, but they don't deal well with unstructured data,…
Oh, they are doing CI, lots of it, but they call it other things, like Data mining e.g. They solve many of the same problems but from an engineering perspective
Klaus
I've been turning this one over and can't find a satisfactory explanation.
Why don't we see more 'big data' players doing CI consulting. It seems to me that companies like Google, with absurdly comprehensive environmental data, doing more to move…
Hey Eric,
Very nice, I really like your critical dissection of the author's convoluted and ultimately flawed, thought process which you laid out very articulately. Precisely right, what exactly is the difference here? The issue of direct vs indirec…
Strategic Gaming and the Influence of Cultures at The George Inn Pub
September 16, 2010 from 6pm to 9pm
A Case Study focused on “Smart Grid” Development in China
‘The Battle for China’s Smart Grid’ was a public strategy game run on both sides of the Atlantic by Fuld & Company. It was fascinating to observe European and US perspectives on the Chinese…
ICI-1 - Competitive Intelligence Basics Workshop at Best Western Brandywine Valley Inn
September 9, 2010 at 9am to September 10, 2010 at 6pm
Achieving competitive advantage through systematic competitor and market analysis
In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anti…
Bill, I'm having trouble imagining you being pilloried for posting jobs during a global recession. I hope we have lots of trouble of this sort coming!
So, to take this author's point:
Gathering, analyzing and disseminating information sponsored by a major media source financed directly by a combination of pharma, oil, and automotive companies: ethically honorable.
Gathering, analyzing and dissem…
© 2010 Created by Arik Johnson.
