Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Jeremy Benjacob-Fuller's Discussions
"We don't look at our competitors."
Replied Nov. 4, 2009
"We don't look at our competitors."
16 Replies
Started this discussion. Last reply by monica nixon Jan 12.
Jeremy Benjacob-Fuller's Page
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http://www.forbes.com/2010/01/06/innovation-customers-competitors-leadership-managing-marketing.html
I really must support Seena on this point. There is a great deal of confusion about the difference between competitive and competitor intelligence. In my glossary, I define competitive intelligence as follows: Competitive intelligence is a systemati…
With all due respect Seena, I have to take serious issue with your point of view (POV) as a successful Senior Strategic Intelligence analyst and Director of CI in the high tech arena (Fortune 10/Global 150). From the tone of your response, I would t…
Shouldn't CI ideally be used to help your company (or client company) understand how the competitor is going to react or drive customer behavior? Presumeably, both you and your competitors are doing market research with consumers to understand their…
I'm delighted to finally hear the conversation moving away from competitors. The marketplace and customers are FAR more important than competitors in identifying opportunities, market changes, customer's concerns and complaints and new ideas. Compet…
As far as I know all companies always use 5 Force Analysis.
Now it depends on how effective is the OODA loop
Hi Jeremy,
Last week at SCIP Amsterdam, the CI Manager of CISCO said that they were also not that much looking at the competition, but rather focusing on understanding customers. This seems to be the behaviour of market leaders who prefer creating m…
I have found that there are two general attitudes behind all the reasons why a company would not look at its competitors -- arrogance and ignorance. Arrogance: we're the market leader, and as long as we keep serving our customers well, there's no re…
I'm going to play devils advocate here.
It's possible that this company has its feet firmly on the ground - and is actually thinking more than many of us do.
As CI professionals we focus on competitors - perhaps to too great an extent if we ignore…
Thank you all for the very interesting replies. I tend to think any company not doing CI is playing to lose, but some of the feedback offered suggests scenarios whereby doing CI might be pretty low on the list of priorities - especially if budgets a…
Jeremy,
Great post with some insightful responses. Having worked in the insurance industry (always understaffed), CI teams become so involved in CI projects that they forget the other CI functions and some of monitoring and digging for warnings and…
In my industry, if you don't at least monitor your competitors, you can't get an idea of what they might do to win the next contract and how you can beat them at their game. With an industry that is so hard to differentiate between companies, govern…
Steve if the company is worth its salt in business, the very basic thing they would do is 5 Force Analysis.
5 Force Analysis is a Industry Analysis tool.
1. Competitors
2. Customers
3. New Entrants
4. Subsitutes
5. Competitive Rivalry in the Marke…
Eric - you've brought up a few really interesting points.
How many times have you sat with more than 1 other CI person and not had the conversation (vent?) where the CEO/President is upset because they've heard something new and didn't hear it from…
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- About Me:
- Master of obtaining Competitor Organizational Charts and Headcounts
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- http://www.rwstearns.com
- My Interest in Competitive Intelligence is:
- growing more and more as time goes by.
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ICI-6 Fundamental CI Analysis Methods at Radisson Blu Hotel, Paris Boulogne
October 14, 2010 at 9am to October 15, 2010 at 6pm
SWOT, industry structure analysis, profiling, portfolio analysis and analysis of competing hypothesis (ACH)
In this workshop, the fundamental methods of Competitivce Intelligence analysis are taught and practiced with examples. Command of these ana…
ICI-2 Competitive Intelligence Projects at Radisson Blu Hotel
October 13, 2010 from 9am to 6pm
For the real world application of CI fundamentals you will work on a complete CI case study
CI basics are taught in this workshop using a case study. The CI process steps are practiced and CI tools and techniques absorbed. With the training from th…
ICI-1 - Competitive Intelligence Basics Workshop at Radisson Blu Hotel, Paris Boulogne
October 11, 2010 at 9am to October 12, 2010 at 6pm
Achieving competitive advantage through systematic competitor and market analysis
In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anti…
- ICI-1 Competitive Intelligence Basics Workshop on June 21, 2010 at 9pm to June 22, 2010 at 6pm
- ICI-22 Scenario Techniques on June 23, 2010 from 9am to 6pm
- ICI-32 - Early Warning Systems on June 24, 2010 from 9am to 6pm
I give up. :-)
All,
Thanks for your comments. They stimulated me to think about when I respond affirmatively to implicit or explicit requests for help. Here are my "10 rules" for helping. As I wrote them, I realized that they generally apply whether the subject i…
Shiela,
I never endorsed unethical practices.
I did NOT advocate unethical practices.
What I did was defend a Nation whose comitted people in an agency, post Sept 11, go out of their way to defend Democracy.
I did NOT advocate any clandestine op…
Shiela,
I never endorsed unethical practices.
I did NOT advocate unethical practices.
What I did was defend a Nation whose comitted people in an agency, post Sept 11, go out of their way to defend Democracy.
I did NOT advocate any clandestine op…
Great idea, Andrew! What about SKYPE?
A collective of professionals and passionate amateurs around the globe who analyze a world in transition and help guide leaders in their most critical decisions.
Great Andrew - looking forward to seeing what results ;-)
There are some who can't detect my sarcasm over the Internet, which is fine. For the record, I'm not a fan of any "intelligence" programs that have a now documented, practically-official policy of war crimes. That's not intelligence. For a review of…
Fantastic - that's the point of this umbrella concept, to connect more people in more places with a variety of events in the concept of intelligence. I can't wait to see what you've come up with.
Thinking of placing the outcome from our UK panel event on 9/3 into this group and on Ning to get people to add their comments after the event and add to the anticipated rich tapestry of comment being generated given the calibre of audience, panel c…
I shall explore how others could aprticipate by bringing that age old media, namely conference call, or more one dimensional, we place the outcomes on Ning and get others to comment as they see fit with the PowerPoint used and everything? What do pe…
Vivek, I think yoou have just reinforced the point I was making and have done it much better than I. If you think that Mossad/CIA/MI6/KGB etc has any legitimate connection with CI in the commercial context of doing day to day business then I really…
A forum for those interested in issues around practicing, doing and teaching CI in this region. Get people from the region together on-line, communicate issues, promote CI in the region.
Funny enough I asked a couple of questions which I sent directly to about 25 people in CI. It was a couple of very simple questions for some research for a piece I was doing.
I got two replies
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