Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Ellen Naylor
- Female
- Denver, CO
- United States
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CI analysis
15 members
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CI-UK/IR
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The Intelligence Collabo…
166 members
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Competitive Intelligence…
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Jobs Openings & Career O…
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Ellen Naylor's Discussions
Ellen Naylor's Page
Latest Activity
I like this list, August. Strategically I have been asked to predict potential acquisitions, mergers and divestitures, often achieved through executive personality assessment/motivation profiles and the usual tracking. Will be on the call this Frida…
There are several books out on analysis which I haven't yet read, but this one looks the most interesting, so I look forward to your critique! Thanks!
A group for discussing and sharing new and old analytical methods for CI.
Bummer I have 2 deadlines that day...and that's the best time to make calls all week. Keep me in the loop. Cheers!
Profile Information
- About Me:
- I have 30 years of sales and marketing experience across many industries. I sold telecommunications products and services for several years and before that fine jewelry. I initiated competitive intelligence (CI) at Verizon and built a process to capture competitive information across commercial marketing, including Sales. I conducted forecasting and competitive intelligence at Northwest Airlines.
In this difficult economy, clients benefit from our in-depth research on any topic using our skills in primary and secondary research and tapping into our vast social network as well as our programs to integrate marketing and sales intelligence. I teach Sales how to incorporate CI elicitation and interviewing techniques right into the Sales process to learn what the market is demanding, and what products or services a company needs to develop to maintain its competitive edge. Customers are a key source of market intelligence, and with our programs companies improve their relationship with customers, every time Sales meets a customer.
Ellen’s clients benefit from her passion, insatiable curiousity, active listening and ability to work effectively within each company’s unique culture, as she grew up in an international community in Yokohama, Japan. She helps companies improve their marketing prowess through building an early warning process, collecting valuable intelligence at trade shows; conducting win/loss interviews and analysis to improve customer retention; and conducting results-driven workshops.
Ellen's signature practice, "Cooperative Intelligence," promotes openness and relationship building by listening and being heard. It focuses on the right people skills to be an effective leader, connector and communicator--the cornerstone of trust.
BLOG http://cooperativeintelligenceblog.com/
http://www.linkedin.com/in/ellennaylorcolorado (linkedin)
- Website:
- http://www.thecisource.com
Ellen Naylor's Blog
Competitive Intelligence Talks at SLA's Annual Conference Jun 12-16 2010
I will be attending SLA’s (Special Library’s Association) Annual Conference from June 12 – 16 at the New Orleans Convention Center. In the spirit of cooperative intelligence, here is a synopsis
… ContinuePosted on June 3, 2010 at 1:02pm —
Capture Precious Competitor & Market Intelligence through Elicitation
I had meant to post this event on our Ning calendar, but alas I was traveling during the last several weeks and forgot. However, you can have the benefit of this webinar here, including the slides and the… Continue
Posted on April 9, 2009 at 5:42pm —
Win Loss Analysis is more than Competitive Intelligence
Win loss analysis is my favorite tactical cooperative intelligence practice as it offers the best ROI of any sales intelligence tool. You gain intelligence by interviewing your customers shortly after the sales event to find out why they chose to do business with you or decided on a competitor. The data gathered combines knowledge from sales, customers, competitors, and your marketplace.
Consider these points to develop a cooperative B to B win loss process:
- Clearly identify objectives for c… Continue
Consider these points to develop a cooperative B to B win loss process:
- Clearly identify objectives for c… Continue
Posted on February 4, 2009 at 12:21pm — 3 Comments
Comment Wall (36 comments)
- At 10:33pm on June 30, 2010,
Chad Groenhout said…
- Yeah, I think it could be a good experience. (I received the slides you sent out for your presentation at the conference. Thank you.)
- At 3:25pm on April 16, 2010,
Anna Fatti said…
- thanks for the warm welcome. I'm at th beginning of an adventure with CI.
- At 8:03pm on March 7, 2010,
Sandra Kelly said… - No SCIP this year.
- At 8:18am on February 18, 2010,
Miguel Duarte Ferreira said… - Hi Ellen,
thank you for reaching out!
Indeed it would have been great to have your input as well.
I am sure you will be ready this Friday!
Let us keep in touch if not before at least each Friday.
Cheers,
Miguel
- At 1:49pm on February 15, 2010,
Eliana Benjumeda said… - Thank you very much Ellen! I try to join the group in any of the mentioned dates.
I will also sign up on the LinkedIn group.
I've noticed that there are many people not attending SCIP conference this year.
What a pitty.
I hope to see you around in the Women gathering.
Cheers.
- At 6:46am on February 14, 2010,
Ellen Naylor said…
- Hi Eliana,
I won't be at SCIP this year, but I will be in DC, so available for a CI Women gathering for lunch or dinner. At our recent WLC call we discussed dinner on Thursday night or a late lunch after the conference is over on Friday afternoon. We'll have another WLC call on 2/25 at 4 p.m. Eastern time, which I guess is late for you 10 p.m. yikes! Are you signed up on our SCIP WLC LinkedIn group? We are starting to post there, and I'll add you to our email list too! I am helping get us more organized and Melanie Wing is our new leader! Cheers!
- At 6:06pm on February 12, 2010,
Eliana Benjumeda said…
- Hi Ellen,
I hope to see you in Washington.
Is a CI Women Chapter meeting going to take place there during the conference?
- At 3:15pm on January 18, 2010,
Ellen Naylor said…
- Would love to, but I imagine I'll be helping my husband at outdoor art shows at that time, so I hope you blog extensively! Thanks, Ellen
- At 12:57pm on January 18, 2010,
Michael J Finnegan said… - Hi Ellen,
Dungarvan is going to be a great time for both learning, and a July trip away! Never a bad thing to get some learning done while visiting some home roots! Hope to see you there!
- At 6:57pm on October 31, 2009, Music Lover - SM gave Ellen Naylor a gift…
Hi Ellen never heard again from you... everything allright? I'm sending you a gift so you don't forget you old friend here... ;0) Best regards Sérgio, from Portugal
Latest Activity
Thanks Arik, very much appreciated indeed. I'll take a listen
Digimind has several job openings in the CI field and on the vendor side (sales, marketing).
More information may be found at http://www.digimind.com/cat/news/jobs
For more details contact me.
Inteligencia competitiva para los hablamos español o portugués.
Inteligência competitiva para os que falamos português ou espanhol
Walter,
I can answer this one. Ok, first "big data" players usually means HP, Oracle, SAP, IBM. These firms are extraordinarily good at handling structured data (ie numbers) in relational databases, but they don't deal well with unstructured data,…
Oh, they are doing CI, lots of it, but they call it other things, like Data mining e.g. They solve many of the same problems but from an engineering perspective
Klaus
I've been turning this one over and can't find a satisfactory explanation.
Why don't we see more 'big data' players doing CI consulting. It seems to me that companies like Google, with absurdly comprehensive environmental data, doing more to move…
Hey Eric,
Very nice, I really like your critical dissection of the author's convoluted and ultimately flawed, thought process which you laid out very articulately. Precisely right, what exactly is the difference here? The issue of direct vs indirec…
Strategic Gaming and the Influence of Cultures at The George Inn Pub
September 16, 2010 from 6pm to 9pm
A Case Study focused on “Smart Grid” Development in China
‘The Battle for China’s Smart Grid’ was a public strategy game run on both sides of the Atlantic by Fuld & Company. It was fascinating to observe European and US perspectives on the Chinese…
ICI-1 - Competitive Intelligence Basics Workshop at Best Western Brandywine Valley Inn
September 9, 2010 at 9am to September 10, 2010 at 6pm
Achieving competitive advantage through systematic competitor and market analysis
In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anti…
Bill, I'm having trouble imagining you being pilloried for posting jobs during a global recession. I hope we have lots of trouble of this sort coming!
So, to take this author's point:
Gathering, analyzing and disseminating information sponsored by a major media source financed directly by a combination of pharma, oil, and automotive companies: ethically honorable.
Gathering, analyzing and dissem…
© 2010 Created by Arik Johnson.
