Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Rainer Michaeli

Strategische Marktanalyse (ICI-31)

Event Details

Time: February 24, 2010 from 9am to 6pm
Location: Dolce-Konferenz-Hotel
Street: Elvis-Presley-Platz 1
City/Town: Bad Nauheim
Website or Map: http://www.competitive-intell…
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Nov. 23, 2009

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Event Description

Häufig besteht für einen CI-Analysten die Notwendigkeit, das Marktpotenzial für neue Produkte abzuschätzen. Hierzu müssen Marktsegmente, Gewinnpotenzial und die Wettbewerbssituation bekannt sein. Ebenso ist eine Prognose der zukünftigen Entwicklung dieser Marktparameter notwendig. Ergebnisse der strategischen Marktanalyse sind Grundlage für die Entwicklung von Produkt- und Unternehmensstrategien, Szenarioplanung und Benchmarking-Analysen.
Dieser Workshop beinhaltet eine umfassende Darstellung wesentlicher Aspekte der Strategischen Marktanalyse. Ohne theoretischen Ballast werden anschaulich die methodischen Grundlagen vermittelt und diese unmittelbar auf reale Fallstudien angewandt.

Workshop-Schwerpunkte
Praktische Übungen: Marktanalysen
Überblick und Einsatzgebiete der Methoden der strategischen Marktanalyse

Anhand einer Fallstudie werden die folgenden Abschätzungen durchgeführt:

* Produktportfolioanalyse (BCG, McKinsey)
* Ermittlung des Marktpotenzials und unbesetzter Segmente für ein neues Produkt
* Bestimmung von Marktsegmenten und deren Volumina
* Bewertung der Wettbewerbssituation
* Aufbau einer Produkt- und Kundenlebenszyklusanalyse

Einbindung von Expertenwissen

* Delphi-Befragungen
* PERT-Schätzungen

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Rainer Michaeli

Latest Activity

Roman V. Romachev added 2 discussions
41 minutes ago
Andrew Beurschgens replied to August Jackson's discussion 'Intelcollab Needs Your Insight! What Business Questions Do You Believe Are Most Relevant for CI?'
Thanks Arik, very much appreciated indeed. I'll take a listen
15 hours ago
Chris Hote replied to Bill Fiora's discussion 'Job Postings OK on this site?'
Digimind has several job openings in the CI field and on the vendor side (sales, marketing). More information may be found at http://www.digimind.com/cat/news/jobs For more details contact me.
yesterday
Nicolas Belhassen and Walter Zabaglio joined Competitive Intelligence
yesterday
Hüda Tuzlu and Annette Siegl are now friends
yesterday
Miguel Duarte Ferreira is now friends with António José Lisboa Gonçalves and Funke Adepoju
on Wednesday
António José Lisboa Gonçalves joined Adrian Alvarez's group
IC en Español/IC em Português
Inteligencia competitiva para los hablamos español o portugués. Inteligência competitiva para os que falamos português ou espanhol
on Wednesday
Miguel Duarte Ferreira left a comment for Funke Adepoju
on Wednesday
monica nixon replied to Walter Zabaglio's discussion 'Big Data's puzzling absence from CI'
Walter, I can answer this one. Ok, first "big data" players usually means HP, Oracle, SAP, IBM. These firms are extraordinarily good at handling structured data (ie numbers) in relational databases, but they don't deal well with unstructured data,…
on Tuesday
Klaus Solberg Söilen replied to Walter Zabaglio's discussion 'Big Data's puzzling absence from CI'
Oh, they are doing CI, lots of it, but they call it other things, like Data mining e.g. They solve many of the same problems but from an engineering perspective Klaus
on Tuesday
Walter Zabaglio added a discussion
Big Data's puzzling absence from CI
I've been turning this one over and can't find a satisfactory explanation. Why don't we see more 'big data' players doing CI consulting.  It seems to me that companies like Google, with absurdly comprehensive environmental data, doing more to move…
on Tuesday
Walter Zabaglio and Arik Johnson are now friends
on Tuesday
Arik Johnson Today is the last day to sign up for Wisconsin's Do-Not-Call list http://ping.fm/Styxi
on Tuesday
Tak Takasu and Nate Marlar are now friends
on Tuesday
Rainer Michaeli left a comment for Selin Kara
on Monday
monica nixon replied to Melanie Wing's discussion 'Kroll's "Investigative Journalist" Illegal? Unethical? What do you think?'
Hey Eric, Very nice, I really like your critical dissection of the author's convoluted and ultimately flawed, thought process which you laid out very articulately. Precisely right, what exactly is the difference here? The issue of direct vs indirec…
on Monday
An event by Andrew Beurschgens was featured
September 16, 2010 from 6pm to 9pm
A Case Study focused on “Smart Grid” Development in China ‘The Battle for China’s Smart Grid’ was a public strategy game run on both sides of the Atlantic by Fuld & Company. It was fascinating to observe European and US perspectives on the Chinese…
on Monday
An event by Rainer Michaeli was featured
ICI-1 - Competitive Intelligence Basics Workshop at Best Western Brandywine Valley Inn
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Achieving competitive advantage through systematic competitor and market analysis In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anti…
on Monday
Eric Garland replied to Bill Fiora's discussion 'Job Postings OK on this site?'
Bill, I'm having trouble imagining you being pilloried for posting jobs during a global recession. I hope we have lots of trouble of this sort coming!
on Monday
Eric Garland replied to Melanie Wing's discussion 'Kroll's "Investigative Journalist" Illegal? Unethical? What do you think?'
So, to take this author's point: Gathering, analyzing and disseminating information sponsored by a major media source financed directly by a combination of pharma, oil, and automotive companies: ethically honorable. Gathering, analyzing and dissem…
on Monday

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