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DTSTAMP:20100322T101351Z
SUMMARY:ICI-31 Strategic Market Analysis
DESCRIPTION:<b>Prognoses, potentials, life cycles, segmentation</b>\n\
 nOften, the CI analyst is called on to judge the market potential of n
 ew products. For this, market segments, profit potential, and the comp
 etitive situation has to be known. Similarly, a prognosis of the futur
 e development of these market parameters is necessary. Results of the 
 strategic market analysis serve as a basis for the development of prod
 uct- and corporate strategies, scenario planning and benchmarking anal
 yses.\nThis workshop comprises of a comprehensive demonstration of sig
 nificant aspects of strategic market analysis. The methodical fundamen
 tals are communicated without the theoretical ballast and these are th
 en applied directly with real-life case studies.\n\n<u>Workshop foci</
 u>\nPractical excecises\nOverview and areas of application for strateg
 ic market analysis methods:\n\nThe following assessments are conducted
  with a case study:\n\n* Product portfolio analysis (BCG, McKinsey)\n*
  Evaluation of the market potential and vacant segments for a new prod
 uct\n* Determination of market segments and their volumes\n* Assessmen
 t of the competitive situation\n* Design of a product- and customer li
 fe cycle analysis\n\nIntegration of expert knowledge\n\n* Delphi-inter
 views\n* PERT-estimates\n\nTechnology- and market potential analyses\n
 \n* Trend analyses\n* S-curve-analyses\n\nAssessment of future develop
 ments (prognoses) through\nExtrapolation (time series analysis)\n\n* R
 egression\n* Multi-level-prognoses\n* Identification of short-/mid-/lo
 ng-term trends\n\n<u><a href=\"http://www.institute-for-competitive-in
 telligence.com/workshops/38-ici-31-strategic-market-analysis.html\" ta
 rget=\"_blank\">More Information</a></u>\n\nFor more information visit
  http://www.ci2020.com/events/ici31-strategic-market
DTSTART:20101117T150000Z
DTEND:20101118T000000Z
CATEGORIES:workshop
LOCATION:Euston House
WEBSITE:http://www.institute-for-competitive-intelligence.com/arrival.
 html?start=7
URL:http://www.institute-for-competitive-intelligence.com/arrival.html
 ?start=7
CONTACT:
ORGANIZER;CN="Rainer Michaeli":http://www.ci2020.com/profile/RainerMic
 haeli
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 FF3gvr8vojkpz-mPNm4tGiXxYpdyI5iOy--Z-h9RjVZXKApU8dlFJLldHv5W7Pc80J6TPq
 CmNQUFtgPH/ICI_LogoWeb_173x173_Ning.gif
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Rainer M
 ichaeli":http://www.ci2020.com/profile/RainerMichaeli
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